Today's Chicago Woman Magazine, September 2010

Marketing Yourself is Key to Business Success
By Hedy Ratner

It’s no stereotype.  Studies show that historically, women are reluctant to promote themselves.  That resistance, especially in today’s competitive environment, can put a serious damper on business success.

So I asked the four successful entrepreneurs, who are receiving entrepreneur awards at the Women’s Business Development Center’s 24th Annual Entrepreneurial Woman’s Conference, for their views on this issue, as well as to share how they strategically market themselves.

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